1 / 8
Begin

Why do you print?

Family Life
School, activities, memories
Professional Work
Contracts, documents, reports
Life's Paperwork
Forms, records, correspondence
Running a Business
Invoices, labels, essentials
Creative Pursuits
Ideas made tangible
Only When It Matters
Infrequent, but essential
2 / 8
The familiar struggle

What has disappointed you most?

Ink That Vanishes
Dried before you printed
The Hidden Cost
Cartridges worth more than the machine
Endless Complexity
Drivers, updates, troubleshooting
Connection Problems
Offline precisely when needed
Built to Fail
Designed with an expiration date
Aesthetic Compromise
A device you'd rather hide
3 / 8
What you value

What do you truly need?

Pure Simplicity
Nothing to learn or configure
Unwavering Reliability
Ready whenever you are
Honest Value
The true cost, transparent
Considered Design
Beauty worth displaying
Lasting Assurance
A promise that endures
True Ownership
Pay once, own completely
4 / 8
Your printing habits

How many pages per month?

Rarely
A few pages monthly
Occasionally
10–30 pages
Regularly
30–70 pages
Frequently
70–130 pages
Often
130–220 pages
Constantly
220+ pages
5 / 8
Technology

How comfortable are you with technology?

Cautiously
I prefer distance
Quietly
It should disappear into use
Comfortably
It serves, I don't troubleshoot
Appreciatively
Good craft deserves recognition
Fluently
Others come to me for help
Eagerly
First to explore what's new
6 / 8
Trust

What earns your trust?

Standing Behind It
A warranty that actually means something
Complete Transparency
No hidden costs, ever
Provenance
Where it's from, who made it
Collective Wisdom
What others have experienced
Quiet Confidence
It just works. That's everything.
Tangible Quality
Craftsmanship you can feel
7 / 8
The investment

What price feels fair?

Under CHF 200
Budget-conscious
CHF 200–300
Reasonable value
CHF 300–400
Quality investment
CHF 400–500
Premium territory
CHF 500–700
For lasting quality
Over CHF 700
If it truly lasts
8 / 8
Final question

How likely are you to become a founding customer?

1–2
Unlikely
3–4
Doubtful
5–6
Maybe
7–8
Likely
9–10
Absolutely